UTV (formerly Ulster Television, branded on air as ITV1 since 2020) is the ITV region covering Northern Ireland, ITV subsidiary and the former on-air name of the free-to-air public broadcast television channel serving the area. It is run by ITV plc and is responsible for the regional news service and programmes made principally for the area by the UTV production team. It currently uses the network ITV1 channel with an opt-out service for local advertising and on-air promos for local programming.